CRM Tools - Link Tracker™ is an internet based CRM / funding tool that lets you: Accept applications 24/7 - Submit to our finance department for approval - Track the progress of the application. You'll also receive media reports, activity reports, and percentage reports which break down your advertising sources / zip codes so you are able to determine which campaigns / zip codes and sales people are the most effective. All information collected is permanently and securely stored using the latest encryption and data protection hardware and software. Your data is accessible with this system 24/7 anywhere you have internet access. Track advertising by Media Source, Area Code, ZIP Code, Time of Day and Day of Week. Track your direct mail from beginning to end, never lose another call.

Data / List Management - We have the capability to download and work with data from any of the mainstream database systems such as ADP and Reynolds and Reynolds. Good data management will allow you to stay in better touch with your previous customers and save you money by eliminating pointless marketing efforts to bad records such as dupes and people that have since moved out of your local area.

        Data management services include:

Data appending (name, address, phone)
Data verification (address, phone)
Data parsing
File de-duping
CASS (Coding Accuracy Support System) certification for improved deliverability and reduced postal rates
DPV (Delivery Point Validation) to verify the existence of a particular address, improves deliverability and reduces mailing waste
NCOA (National Change of Address) processing for updating the addresses in your customer base that have changed in the last 48 months
DNC (Do Not Call) scrub
Geo-coding with latitude and longitude coordinates to help you pinpoint your targeting and prospecting

Data / List Resources - Being ex car guys that have tried various forms of advertising over the years in many different markets we started this company knowing one thing for certain and that is you absolutely have to target the right people. It simply is the most important aspect of any form of advertising for any kind of market and that is why we have set up special arrangements to be able to purchase lists that come from all three of the major credit bureaus as well as R. L. Polk. We can target all kinds of criteria including: Active Auto Buyers, Age & Income, Auto Loan Payouts, Bankruptcies, Credit Score Ranges, Garage Predictors™, Purchase Predictors, Surnames, and Zip Codes.

Call us today to receive a free market analysis of your area.

Direct / Saturation / Shared Mail - While our sales office is located in Georgia we have several print houses strategically placed in various locations across the country to better serve all our dealers nationwide. We specialize in lead generation for your secondary / sub-prime department but we have many different mail campaign designs for all the different departments of your dealership to choose from including: Bankruptcy Mailers, Buy Back Mailers, Custom Mailers, Credit Card Mailers, Event Mailers, Gift Card Mailers, Hispanic Mailers, Key Mailers, Postcard Mailers, Pre-Approval Mailers, Saturation Mailers, Scratch Off Mailers, Seasonal Mailers, Service Mailers, Shared Mailers, and Snap Apart Mailers.

Click below and view some of our samples to get a taste of our professional expertise.

View Samples
 

Inbound / Outbound BDC Services - We have highly experienced reps available to field inbound calls for dealerships that do not have an in house BDC of their own. The biggest difference between our BDC service and most out sourced BDC’s is experience! Our reps have all worked at dealerships themselves in various positions and thus know how to properly handle calls from your valuable phone prospects and will represent your company with complete professionalism. We also offer a follow up service via our BDC that will allow you to send over unsold leads from your daily log sheets to the Big Time BDC and we will follow up with each of them in a timely manner to see exactly why they did not buy and what can be done to turn them from a prospect into a client.

Internet Leads - We are excited to now offer our clients internet leads via the BOL* program. These leads come from people who have applied directly to a lender affiliated with the program but did not meet the qualifications for a prime program. These applicants have opted to share their information in order to find financing on a vehicle. These are buyers that an experienced Special Finance manager can help!

*Third party research has found that on average 65% of these leads will purchase a car within the next 48 hours and 87% will purchase a car within one week.

Call us today to find out more and receive a lead count of your direct market.

Premiums - Premiums, gift incentives, and sweepstakes are a great way to increase the response ratio of your advertising efforts and because of this we have partnered up with Network Consulting Associates to offer you the Drive To Win™ $50,000 Sweepstakes. By tying this giveaway in with your advertising you can give your potential customers the opportunity to win $50,000 dollars or a brand new vehicle by simply coming into your dealership to register and at the same time you will gain the opportunity for your reps to increase brand awareness of your product and give their sales pitch to people that otherwise might not have ever came into your dealership.

Click below for more info and the official rules and regulations of the Drive To Win™ Sweepstakes.

View the official rules and regulations

We also offer several premiums and incentives including: Gas Rebate Vouchers, Online Shopping Sprees, Vacation Packages, as well as Gift Certificates to many of the leading retail stores in your area.

Toll-Free Number Services - Marchex Voice Services is a toll-free number call recording and monitoring tool that will allow you to receive up to the minute data on inbound calls and track every lead even those that might have otherwise been lost. With this system we can automatically feed data into your CRM or lead manager, allowing your prospects to be linked with each of your advertising efforts and eliminating manual data entry errors. You will be able to learn how many calls are being missed or left on hold, listen to recorded calls from your prospects to hear how your staff is handling them, and make sure your sales staff follows up on every prospect so you can increase the overall ROI of your advertising. With the reporting features of this system you will be able to map out the geographic location of all calls and know which areas in your market are your hot spots. This will in turn allow you to be able to make more educated advertising decisions. We offer 800, 866, 877, 888, local call recorded, and even easy to remember vanity numbers which are crucial for certain forms of advertising such as: Billboards, Radio, and TV all through the Marchex Voice Services system.

We offer additional services including: Newspaper Ad Shells, Newspaper Inserts, Radio Commercial Donuts, Staffed Events, Themed Turnkey Promotional Packages (Balloons, Banners, Hang Tags, Pennant Strings, Posters, Signs, and more), and TV Commercial Donuts.

Call us today to find out more about these additional services.